Importance of setting proper expectations

Recently in an Australian court case between a married couple and their wedding photographer. The case pertained to the quality of the wedding photos and more specifically the noticeable absence of some key moments such as the "kiss." George Ferris, the photographer in question, claimed a lack of necessary time and described the the ceremonial kiss as a "just a peck." At the end of the year long preceding, the judge ruled that both parties were required to pay fees for a portion of the other's claims. 

 Copyright © Jon Deckert Photography   Captured while second shooting with Melissa J Thurber Photography.

Copyright © Jon Deckert Photography

Captured while second shooting with Melissa J Thurber Photography.

The lesson to take from this case is the importance of educating clients of what is possible, come up with a game plan with the client to determine what is most important and work together to make it most possible to capture those moments when the big day comes. By managing expectations, you become a team with your client and work together to make the important day a memory that they can look back on in photograph form and mentally.

Have you ever found yourself in a situation like this? How do you approach your working relationship with clients? Let me know in the comments below.